The management of passenger loyalty is an element of equal importance of the management of sales and the use of services. Loyalty means creating a positive feeling by improving customer care and following each passenger in all his travel needs.
Loyalty cards represent a fundamental tool for carrying out relational marketing projects. They are the symbol of recognition and identification for consumers participating in a loyalty program.
The use of fidelity card is a useful tool to improve customer service and create consumer communities in which to segment user profiles and identify the most suitable promotional actions.
It allows a tangible improvement of marketing strategies aimed at increasing sales and customer satisfaction. Software Design has designed a completely virtual solution for managing loyalty programs. Are available government tools both for the airport authority and for the merchants that can autonomously make available coupons that in turn can be acquired both through points and traveling status of passenger.
Software Design has in its offer also a basic CRM solution based on the SugarCRM platform but makes the choice of the airport CRM system completely free. In fact, sophisticated data import functions in the CRM environment and linking services to the “CRM target list” can be customized to allow the AOSnice loyalty program and other NAB solutions to operate answering to the specific needs of each airport.
The Fidelity Program aims to improve customer service and create consumer communities within which to segment user profiles and identify the most suitable promotional actions, so as to allow a tangible improvement of marketing strategies aimed at increasing sales and assistance to customers
The CRM, Customer Relationships Management is the system that supports the management of direct marketing campaigns, including the sending of newsletters, tracing the commercial opportunities generated by each specific campaign, allows to organize the data useful to the sales force or analysis